Most businesses don’t have a traffic problem. They have a listening problem.
Your customers already told you why they’re not buying.
The Listen finds what’s stopping people from saying yes, in their own words, and the three changes that matter most. Ready in 5 business days.
If it doesn’t show you three things worth changing, you don’t pay.
Examples of what the research usually finds
Mahna Law
Personal injury law firm
What they thought
“People don’t trust injury lawyers’ websites.”
What customers felt
In a sea full of fake lawyers, my friend recommended Mahna.
01 / 05
Team Fusion MMA
Jiu jitsu and MMA gym
What they thought
“We need more ads. We need more people to know we’re here.”
What customers felt
I assumed a fight gym wasn’t for someone like me.
02 / 05
All American Pest Control
Pest control company
What they thought
“Our cancellations are a pricing problem. We need a better promo.”
What customers felt
They tried their hardest to get me into a contract, and I’m glad I didn’t.
03 / 05
Nutriyou
Online nutritionist platform
What they thought
“Our matching is great. Not enough people finish the form.”
What customers felt
I didn’t want to explain my whole relationship with food to a form before I’d even met a person.
04 / 05
Alliance Healthcare
Home health agency
What they thought
“We need more physician referrals.”
What customers felt
The hospital said home health would call. Two days later nobody had, and I was changing his dressing off a YouTube video.
05 / 05
The gap between what you think and what they feel is where your sales are going.
5 business days
from questionnaire to Listen
$500 founding, $1,000 after
no payment until it’s a fit
Three changes, ranked
or you don’t pay
It’s usually not the ads.
When sales slow down, the usual answer is to spend more on ads. But ads only bring more people to the same problem.
Most of the time, the real problem is trust, or that the value isn’t landing the way you think it is. People want to buy. Something in how you show up tells them “not here, not yet.”
You can’t fix that by guessing. You fix it by listening.
How the Listen works
Step 1: Tell me about your business.
A short written questionnaire, about 15 minutes. No calls needed unless you want one.
Step 2: I listen.
Your reviews, your competitors’ reviews, your website, how you show up in search, and a short survey to a few of your customers that we send together.
Step 3: You get your Listen.
What’s stopping people, in their own words, and the three changes ranked by how much they’ll matter.
Step 4: You decide what’s next.
Make the changes yourself, or have me rebuild it with you.
What you’ll get
Why they hesitate.
The real reasons people look around and leave, not the ones we assume.
Their words.
The exact phrases your customers use, so your message finally sounds like them.
Three changes, ranked.
The three things that will make the biggest difference, in order, with what to do about each one.
Example report
Prepared for Your business
Why they hesitate
People couldn’t tell if it was for them.
Their words
- is this for beginners?
- felt like a big decision
- what would I actually get?
Three changes, ranked
- 1Say who it’s for, on the first screen.
- 2Show what the first visit is actually like.
- 3Make the next step one small, clear ask.
No 60-page audit. No jargon. Just what’s true, and what to do about it.
If the Listen doesn’t show youat least three things worth changing,you don’t pay.
That’s the whole promise.
What that looked like for one owner.
At All American Pest Control, monthly cancellations fell from 64 to 41 in the 90 days after three changes. New bookings held steady.
Start with the why. Go further if you want.
01
The Listen
Why people hesitate, in their words, and the three changes that matter most.
5 business days · $500
Founding price for the first ten businesses. $1,000 after that.
8 of 10 still open.
- Why they hesitate.
- Their words.
- Three changes, ranked.
We were asking strangers for their hardest story before we’d said hello.
Founder, Nutriyou Request a ListenIf it doesn’t show you three things worth changing, you don’t pay.
02
The Rebuild
Your website, offer and follow-up messages rebuilt around what the Listen found.
For when the three changes are bigger than a few edits, and you’d rather I made them.
1 to 2 weeks · from $3,000
03
Keep Listening
Ongoing research on what your customers are saying, plus steady improvements.
For when the first changes worked and you want to keep hearing what your customers say.
Monthly · $747/month
No long contracts.
No ads to manage.
Everything starts with the Listen.
For owners who are good at what they do
You’re great at the work. You care about your people. And it still feels like the right customers aren’t finding their way to you, or they show up and don’t stay.
I work with businesses people have to trust before they buy. Gyms and studios, clinics and practices, trades and local services, and founders whose message isn’t landing yet.
If the big guys have budgets and teams you can’t match, good. You don’t need to outspend them. You need to understand your people better than they do.
How I work
People buy when they feel understood, not when they’re pushed.
The words that sell are already out there.
In your reviews, in your customers’ stories, in what they tell their friends.
No tricks.
No fake urgency, no fear tactics. If a message only works by manipulating people, it’s the wrong message.
AI does the digging. A person does the caring.
Research that used to take weeks takes days, and I read every word of it.
You shouldn’t feel judged for what isn’t working.
You’ve probably been carrying this alone. That’s what counsel is for.
Questions owners ask
Before you start
What do I have to do?
About 30 minutes total. A short questionnaire, and sending a short survey I write to a few of your customers. I do the rest.
Do we need to get on a call?
No. Everything can happen in writing. If you’d like a call, I’m glad to do one.
$500 is a lot right now.
I understand. That’s why the promise exists. If the Listen doesn’t show you at least three things worth changing, you don’t pay.
What kind of businesses is this for?
Any business people have to trust before they buy. I started with martial arts schools and gyms, and the same method works for clinics, trades, studios, shops and founders. If people should be saying yes to you and aren’t, it’s for you.
The work itself
Can’t you just fix my website?
I can, but without the Listen I’d be guessing. The Listen tells us what to fix first, so your money goes to the right thing.
How is this different from hiring an agency or running more ads?
Ads bring more people to the same problem. The Listen finds the problem. Then, if you still need ads, they actually work.
Will you contact my customers?
Never without your OK. The survey goes out from you, to the customers you choose.
Do you use AI?
Yes, to gather and organize the research quickly. I read it, find the why, and stand behind every word of your Listen.
What if my customers won’t answer a survey?
Your reviews and your competitors’ reviews already say a lot. Even a handful of survey answers is enough.
Find out why people aren’t saying yes.
Five business days. Your customers’ own words. Three changes worth making, or you don’t pay.